Service — Build / upgrade my website
Brand Identity & Logo
The visual system buyers trust.
A logo isn’t a brand. A real brand is a system — colors, type, voice, social banners, favicons, the rulebook — all working together so you look the same everywhere a customer sees you. We build that system.
Why this exists.
Your logo was designed in Fiverr or Canva three years ago. The colors don’t match across your website, your invoices, and your Instagram. Half your social profiles still have the old logo. Every time you need a banner, you eyeball it and hope. The whole thing reads as a watered-down version of a real brand.
Or you’re launching something new and you know the logo is the easy part. The hard part is the system around it — what font for headlines, what font for body, what color for buttons, what voice in emails. Without that system, every new asset starts from zero and ends up looking different than the last one.
Brand Identity & Logo Design is the rulebook for everything that has your name on it. Logo variants, color system, type pairing, voice guide, social banners, favicon ladder, full guidelines document. One source of truth so your business shows up consistently everywhere.
What you get.
Every Brand Identity & Logo engagement includes the following. Custom additions scoped on top if your operation needs them.
- Discovery — who you are, who you’re for, what you stand for
- Logo design with primary, secondary, and icon variants
- Full color system (primary, secondary, accents, dark/light)
- Typography pairing (display + body, with usage rules)
- Brand voice + tone guide (how you sound, in writing)
- Social banner set (Facebook, Instagram, LinkedIn, Pinterest, Etsy, YouTube)
- Favicon + app-icon ladder (every platform, every size)
- Complete brand guidelines document
- All source files (Illustrator, Figma, PNG, SVG, AVIF, WebP)
Why us for Brand Identity & Logo.
We run Brand Identity & Logo (or its equivalent) inside our own business. That’s the standard.
We don’t sell systems we haven’t deployed. The Brand Identity & Logo setup we use ourselves is what we ship to clients — same quality, same conventions, same handoff materials.
No lock-in.
Run it in your own GoHighLevel account and you own the build outright. Prefer that we host and manage it? It runs on our platform — and either way, your contacts and pipeline data are always yours to export. No lock-in, no hostage situation.
Honest pricing.
Starting at $797. Quoted to your specifics. We don’t force a higher tier when a lower one fits, and we don’t undercut the quote and then come back for change orders.
Florida-based. Real person. Real place.
Brevard County office. Anthony picks up the phone. Eight years building service-business systems. Five-point-zero on Google.
We teach. We don’t hide the work.
Brand Identity & Logo ships with a walkthrough video, a written guide, and a Loom of how to operate it. You learn how it runs, not just that it runs.
What this looks like working.
$797
Logo Mark only. Brand Identity starts at $1,997; Full Brand System at $3,997.
7 days
Typical turnaround to first logo concepts.
Self-anchor
Blue Coast’s own brand system — Midnight Sapphire palette, Fraunces + Inter, full social and favicon set — is the proof.
“They built a system for us that runs whether we’re paying attention or not. Leads get answered, appointments get booked, reviews come in. We stopped losing the ones we used to lose.”
Verified client reviewGoogle · 5.0
Questions about Brand Identity & Logo.
What’s the difference between Logo Mark, Brand Identity, and Full Brand System?
Logo Mark ($797) is the logo and variants only. Brand Identity ($1,997) adds colors, type pairing, and a basic guide. Full Brand System ($3,997) adds voice, social banners, favicons, and the complete guidelines document.
How many logo revisions are included?
Discovery up front so we hit close to right on the first round. Two revision rounds after that, scoped to refinement (color tweaks, weight changes, mark adjustments). Full reconcepts are a separate scope.
Can I bundle this with a website build?
Yes — bundled pricing applies when paired with a Custom Website. Getting the brand right before the site goes up is cheaper than redesigning the site to match a new brand later.
Do I own the files when we’re done?
Yes. All source files (Illustrator, Figma) plus exports in every format (PNG, SVG, AVIF, WebP) are delivered. No watermarks, no licensing fees, no asking permission to use your own logo.
Get a quote.
15 minutes on Zoom. We’ll scope Brand Identity & Logo to your operation and tell you exactly what it’ll cost, what it’ll do, and when it’ll go live. If a different service or Business Autopilot would fit better, we’ll tell you that too.