Service — Build / upgrade my website
Custom Website
Conversion-built. Yours to own.
Most service-business websites are pretty brochures that don’t connect to anything. We build sites that route leads into your CRM, book appointments on your calendar, and trigger follow-up the second a form submits.
Why this exists.
Your current site looks fine. It also doesn’t do anything. The contact form drops into an inbox you check between jobs. The phone number isn’t tracked. The booking flow is a Calendly link buried three clicks deep. Traffic comes in and leaves without ever becoming a lead you can follow up with.
Or you’ve been quoted $15K for a redesign that’s basically a Squarespace template with custom colors. The agency wants to lock you into a proprietary CMS, charge you $400/mo to make text changes, and disappear the day after launch. You own nothing.
Custom Website Design is the foundation lane — built from scratch around your brand, wired into your CRM and booking from day one, and handed over to you on WordPress so you own every file. Mobile-first. Search-ready. Connected.
What you get.
Every Custom Website engagement includes the following. Custom additions scoped on top if your operation needs them.
- Discovery + strategy — what the site needs to do, not only look like
- Custom design tailored to your brand (no recycled templates)
- WordPress + Elementor build (you own everything)
- Mobile-first responsive layout
- On-page SEO foundations (titles, meta, schema, page speed)
- Content writing assistance
- CRM, booking, chat, and automation integration baked in
- Hosting, security, SSL setup
- Training so you can edit content yourself
- 30-day post-launch support
Why us for Custom Website.
We run Custom Website (or its equivalent) inside our own business. That’s the standard.
We don’t sell systems we haven’t deployed. The Custom Website setup we use ourselves is what we ship to clients — same quality, same conventions, same handoff materials.
No lock-in.
Run it in your own GoHighLevel account and you own the build outright. Prefer that we host and manage it? It runs on our platform — and either way, your contacts and pipeline data are always yours to export. No lock-in, no hostage situation.
Honest pricing.
Starting at $1997. Quoted to your specifics. We don’t force a higher tier when a lower one fits, and we don’t undercut the quote and then come back for change orders.
Florida-based. Real person. Real place.
Brevard County office. Anthony picks up the phone. Eight years building service-business systems. Five-point-zero on Google.
We teach. We don’t hide the work.
Custom Website ships with a walkthrough video, a written guide, and a Loom of how to operate it. You learn how it runs, not just that it runs.
What this looks like working.
$1,997
Starting setup for a 1–3 page Starter build. Standard 5–10 page builds start at $3,997.
Since 2018
Building custom websites for service businesses. Blue Coast’s own site and Outdoor Pro Leads are live examples.
100%
You own the WordPress files, the domain, and the hosting. No proprietary lock-in.
“They built a system for us that runs whether we’re paying attention or not. Leads get answered, appointments get booked, reviews come in. We stopped losing the ones we used to lose.”
Verified client reviewGoogle · 5.0
Questions about Custom Website.
Why WordPress + Elementor instead of a proprietary builder?
Because you own it. WordPress runs 40% of the internet, every developer on earth can work on it, and we won’t hold your site hostage if you ever leave. Proprietary builders feel slick until you try to export.
What’s the difference between Starter, Standard, and Premium?
Starter ($1,997) is 1–3 pages for a focused offer. Standard ($3,997) is 5–10 pages for a full service business. Premium ($7,997+) covers custom features, multi-vertical layouts, or e-commerce.
Do you write the copy or do I?
Content writing assistance is included. We draft from your discovery answers; you review and edit. Full copywriting (deeper voice research, multiple revision rounds) can be added as a separate scope.
Do I need the web-care retainer after launch?
Not required. Care plans start at $97/mo and cover hosting, updates, backups, and edits. Plenty of clients self-manage after handoff. We’ll be honest about whether you need it.
Get a quote.
15 minutes on Zoom. We’ll scope Custom Website to your operation and tell you exactly what it’ll cost, what it’ll do, and when it’ll go live. If a different service or Business Autopilot would fit better, we’ll tell you that too.