Service — Convert & book leads · Help with follow-up · Keep customers coming back
Follow-up Workflows
Multi-touch sequences that bring cold leads back.
Most leads don’t book on the first call. Follow-up Workflows are the multi-touch sequences that bring them back without you sending a single message yourself.
Why this exists.
A lead came in. You called. They didn’t pick up. You left a voicemail. They never called back. The lead goes into your ‘maybe later’ pile and you forget.
A quote was sent. Three weeks later you check in. Crickets. The lead bought from someone who emailed them every Tuesday for a month.
Most leads need 5-12 touches before they buy. Most operators send 1-2. Follow-up Workflows close that gap — automated email + SMS sequences that fire on every new lead and run until they book or unsubscribe. You don’t write the messages each time. The system does — which frees you to focus on the work that actually pays.
What you get.
Every Follow-up Workflows engagement includes the following. Custom additions scoped on top if your operation needs them.
- Multi-touch email + SMS sequence (8 touchpoints, 14-day default)
- Conditional branching based on engagement (clicked, opened, replied)
- Goal events (stop sequence on booking)
- Template copy in your voice + tone
- Brand-consistent styling
- Sequence testing before launch
- Reactivation + post-purchase + review-request add-ons available
- Handoff walkthrough
Why us for Follow-up Workflows.
We run Follow-up Workflows (or its equivalent) inside our own business. That’s the standard.
We don’t sell systems we haven’t deployed. The Follow-up Workflows setup we use ourselves is what we ship to clients — same quality, same conventions, same handoff materials.
No lock-in.
Run it in your own GoHighLevel account and you own the build outright. Prefer that we host and manage it? It runs on our platform — and either way, your contacts and pipeline data are always yours to export. No lock-in, no hostage situation.
Honest pricing.
Starting at $497 + $160/mo. Quoted to your specifics. We don’t force a higher tier when a lower one fits, and we don’t undercut the quote and then come back for change orders.
Florida-based. Real person. Real place.
Brevard County office. Anthony picks up the phone. Eight years building service-business systems. Five-point-zero on Google.
We teach. We don’t hide the work.
Follow-up Workflows ships with a walkthrough video, a written guide, and a Loom of how to operate it. You learn how it runs, not just that it runs.
What this looks like working.
8 touch
Default sequence: email + SMS, branched by behavior.
15-30%
Recovery rate on cold leads with a real follow-up flow.
$497 + $160/mo
Setup + retainer. Pays for itself on first recovered booking.
“They built a system for us that runs whether we’re paying attention or not. Leads get answered, appointments get booked, reviews come in. We stopped losing the ones we used to lose.”
Verified client reviewGoogle · 5.0
Questions about Follow-up Workflows.
Will the sequences feel automated and spammy?
Sequences are written in your voice, branched by behavior, and never repeat. Replied ‘not now’ gets a different path than someone who clicked twice. Unsubscribe is one-tap and the unsubscribe rate stays low.
Can you build sequences for my existing leads?
Yes — that’s the reactivation add-on. We pull from past customers, dropped quotes, no-show appointments, and run a separate sequence to bring dormant prospects back.
How long do sequences run?
Default 14 days, 8 touches. We extend or shorten based on your sales cycle. Long-cycle B2B might run 60 days; service trades typically run 7-14.
What happens when a lead replies to an SMS?
Routes to your team’s phone in real time. The sequence pauses while a human takes over. Resumes only if the lead goes silent again.
Get a quote.
15 minutes on Zoom. We’ll scope Follow-up Workflows to your operation and tell you exactly what it’ll cost, what it’ll do, and when it’ll go live. If a different service or Business Autopilot would fit better, we’ll tell you that too.